Category Archives: LEGO® Group

LEGOLAND Hotel clicks open

Courtesy LEGOLAND

Everything has finally clicked into place. The dragons, monkeys, and ladybugs and thousands of other LEGO brick models are ready for their legions of fans to descend for the April 5th opening of LEGOLAND Hotel, the country’s first hotel devoted to the hugely popular building block.

LEGO® Group celebrates its 80th Birthday

As The LEGO® Group celebrates its 80th Birthday, we take a look back at its history with this short animated film.

The History of Lego spans almost 100 years of the existence of a toy that grew from small wooden playthings in the early 20th century into the center of a vast market of plastic building bricks that dominated the world markets for decades. It is one of the oldest plastic toys in the world. Its manufacturing was started in Denmark, but was eventually replaced by factories throughout the world. Today it is one of the most successful toys and has remained an iconic brand with a loyal and continuing following. The traditional date for the first Lego blocks is 1947, and the toys have continued to be produced with little interruption since around that time.

Celebrating 50 Years of LEGO in Australia

While the LEGO Group was founded in 1932 in Denmark, it wasn’t until 1962 that the first LEGO brick landed on our shores in Australia.
It arrived in a suitcase carried by a Mr John Peddie, all the way from England. He flew over land and sea, in fact he had to take eight different planes before he safely set foot in Sydney in August 1962, carrying with him his precious cargo.

NXTLOG Food Factor Building Challenge

To help celebrate the 2012 FIRST LEGO League (FLL) World Festival in St Louis, Mo., USA this April. This NXTLOG challenge theme is ‘FOOD FACTOR’! With requires you too develop a robot that can be used in an innovate way for the food industry.
You can choose anything from grow and pick food fresh from the farm, to how it can be safely transported, stored, served, and waste can be turned into renewable energy!

MINDSTORMS at LEGO WORLD 2010

LEGO WORLD 2010 was held at IJsselhallen, Zwolle, The Netherlands. LegoWorld was held from October 22nd through October 26th, 2010. These are some of the inventions and robots presented at the MINDSTORMS booth.

OpenSource Mindstorms!

Connie Kalcher Vice president, Customer Experience LEGO talks about open innovation, co-creation, lead users in relations to LEGO Mindstorms, LEGO Design By Me and LEGO Universe!



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