LEGO® Group celebrates its 80th Birthday    Send article as PDF   

As The LEGO® Group celebrates its 80th Birthday, we take a look back at its history with this short animated film.

The History of Lego spans almost 100 years of the existence of a toy that grew from small wooden playthings in the early 20th century into the center of a vast market of plastic building bricks that dominated the world markets for decades. It is one of the oldest plastic toys in the world. Its manufacturing was started in Denmark, but was eventually replaced by factories throughout the world. Today it is one of the most successful toys and has remained an iconic brand with a loyal and continuing following. The traditional date for the first Lego blocks is 1947, and the toys have continued to be produced with little interruption since around that time.

To celebrate the 80th anniversary of the inception of the brand LEGO, an animated short film titled ‘The LEGO Story’ was made by Lani Pixels. This short animated film depicted the struggles that Ole Kirk Christiansen and his son Godtfred Kirk Christiansen went through to make the company into a successful venture. The film shows the high ideals of Ole and the creative acumen of Godtfred, and their contribution towards the company and its growth. The LEGO Story highlights the problems that the father-son duo faced and how they tackled the obstacles to emerge victorious.

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